Crm Manager

Reference specialisation:

Retail & GDO

Job Description:
We are looking for a Manufacturing Company operative in Multibrand Eyewear located in Italy North Est:

Global CRM Manager

Under limited supervision, responsible for developing and supervising CRM strategies and plans to ensure the company can make the most out of marketing opportunities offered.

Essential Functions

- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
- Supervise and Coordinate Customer integrated data base and segmentation; develop plan and execute CRM strategies
- Develop seasonal cross-brand targeted marketing programs guidelines (analytics, target customer, KPI) for market customization, working closely with Brand Team
- Champion cross line-of-business collaboration to leverage global resources, align with VSP Global marketing initiatives and key messages
- Maintain/update Customer segmentation
- Scout and manage new tools to improve customer’s knowledge and its behavior
- Working closely with all departments to ensure the CRM works effectively for all aspects of the company
- Overseeing direct communications with customers through the CRM

Job Specifications

Typically has the following skills or abilities:

- Bachelor’s degree from related field or related experience
- 10 years of experience in the role, having managed customer segmentation projects with strong trade marketing background, ideally in the eyewear industry
- Good understanding of SAP
- Strong background in customer acquisition, re-engagement and retention strategies
- Fluent in Italian and English
- Ability to travel as needed
- Ability to regularly exercises discretion and independent judgment in the performance of his/her job duties.

Working Conditions

The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Wyser è la società internazionale di Gi Group che si occupa di ricerca e selezione di middle e senior management specializzato.Facciamo parte di Gi Group, una delle principali realtà a livello internazionale nei servizi dedicati allo sviluppo del mercato del lavoro.

I candidati ambosessi (D.lgs n. 198/2006) sono invitati a leggere l’informativa privacy ai sensi degli artt. 13 e 14 del Reg. EU 679/2016 al seguente indirizzo: https://it.wyser-search.com/privacy-candidati/

Wyser (Aut. Min. del 15/04/2014 Prot. N: 39/4903)
Place of work - City:


Industrial sector:

Manufacturing - Other

Number of vacancies:
Reference code:
Reference office:
Job offer insertion date:     11/01/2019
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